The initiative is focused on raising awareness about breast cancer and providing education and support. As an act of support and solidarity with those affected by breast cancer, survivors, family members, and friends proudly wear a pink ribbon during the month of October. According to U. Breast Cancer statistics , approximately , new cases of invasive breast cancer are expected to be diagnosed in U.
The ribbon has been the universal symbol of awareness and support since when Penney Laingen, wife of one of the men held prisoners during the Iran hostage crisis, decided to use a yellow ribbon to show support for her husband and the other hostages. Its history goes back much further: it is mentioned in five-hundred-year-old poems, in military marches and in folk songs, even in films. But Penney Laingen used it for first time publicly as a silent voice of support. A decade later, the activist art group Visual AIDS turned the ribbon bright red, looped it, spruced it up and sent it onto the national stage during the Tony Awards, pinned to the chest of actor Jeremy Irons. Again, a symbol of awareness and support. Overnight, every charity organisation had to have one.
October is breast cancer awareness month, which aims to highlight the importance of research into the condition and fundraising to help make it happen. The pink ribbon has been an international symbol of breast cancer for years - here is all the information you need to know about the ribbon and the campaign. In , she created ribbons by hand in her dining room, that came with messages encouraging Americans to put pressure on the National Cancer Institute to put more money into prevention. Alexandra Penney, then editor in chief of Self, and Evelyn Lauder, senior vice president of cosmetics company Estee Lauder, saw the marketing potential in linking a ribbon to breast cancer. Charlotte refused to work with them as they were too commercial, but after legal advice, the two women used pink ribbons instead and the idea quickly spread, becoming the international symbol we know today.
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