Girls Inc. With over 1, sites in cities across the United States and Canada, the organization has grown tremendously since its founding in Through educational programming, mentorships, and advocacy, Girls Inc. Recently, I had the opportunity to sit down with some of the women who are helping shape this next generation of leaders: Sonja Breda, Lauren Hernandez, and Hannah Lythe. Broadly, our mission is to inspire all girls to be strong, smart, and bold. We do that through our direct services, programming with our affiliates, and our advocacy work.
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PrettyGirl Academy, Inc. Our mentors are women who are experts in life. They all have learned something that a book could not teach them and they are committed to passing their knowledge on to the girls of the next generation.
The campaign includes the launch of a children's book, Pretty, along with social media calls to action, to inspire, encourage and support meaningful conversations surrounding girls' self-worth and redefining what it means to be "pretty. It is a book for every girl, in celebration of all the pretty amazing things she already is and that she will become. Portions of every sale of the book will go to support Girls Inc. As an advertising creative, I realize the impact our industry—and specifically social media—has on every girl, and how it is our responsibility to shift cultural norms. Pretty and our theprettyconversation social campaign call on parents, teachers, caregivers—everyone—to help renew what 'pretty' means and the effect that meaning will have on girls and their self-worth.