Home Influences Writing People Resources. Chapter 1 Chapter 2 Chapter 3 Chapter 7. Morton Salt Girl. Assignment You received an "umbrella girl" image that can be found on Morton Salt packaging. I asked you to imagine that the figure represents you — someone who is both a consumer and a producer of media. Something is or some things are coming toward her, into her sphere.
It's hard to believe the Morton Salt Girl made her advertising debut in Good Housekeeping years ago this month. To stay fashionable, she's changed dresses and hairstyles. And when she first stepped on the scene, she had a head full of curly hair and a humongous umbrella. Now in above right , she's a charming mix of modern and vintage touches. The company has said that consumers often write in to ask if she's a real person because she reminds them of a sister, niece, or cousin. And that's the same reaction Sterling Morton son of company founder Joy Morton had in when he first saw her.
WHEN it rains it pours. But Morton International Inc. It sells glues for food packaging, durable finishes for furniture and sodium borohydride, a substance used to bleach newspaper. So-called specialty chemicals like these account for about two-thirds of Morton's profits. And much of its salt -- which accounts for the other third -- is used not in the kitchen but for snow and ice control, animal consumption and industrial production.
The Morton Umbrella Girl has been an enduring icon since she first appeared on our table salt packaging in One of the concepts presented to Morton was an image of a little girl holding an umbrella in one hand to ward off falling rain and a package of salt in the other hand that was tilted back with the spout open and salt running out. Morton loved the picture that expressed the Morton message — that salt would run even in damp weather. Morton felt it needed to be shorter and snappier.